SPÉCIALISTES DE LA PERFORMANCE
Expertise for
your growth.
For over 30 years, SME Groupe has supported hotels, tourism products, and investors in their commercial and marketing development.
Hotels, Villas...
Countries of Influence
Contacts
"We are the link between you and the market."
The SME Groupe agency synergizes your commercial and marketing development with both B2B and B2C channels. We support you at every stage of your growth, allowing you to leverage our network and its opportunities.
Our business is structured around 4 pillars: Audit & Consulting, Sales Representation, Marketing & Promotion, and Hotel Project Development.
Our team supports you daily with tailor-made solutions.
We are the added value—the performance accelerator that provides the essential network and expertise to ensure you are booked and recognized with the best ROI.
Audit &
CONSULTING.
Thanks to our expertise in the hotel and tourism sector, we support owners, investors, operators, and hotel groups in their strategic planning to optimize commercial performance and profitability.
- Commercial audit
- Marketing audit
- Sales performance analysis
- Market research
- Competitive benchmarking
- Positioning analysis
- Commercial feasibility studies
- Strategic recommendations
- Distribution optimization
- Sales channel analysis
- Pricing strategy audit
- Revenue Management and Yield Management
- E-reputation analysis
- Digital visibility diagnosis
- Hotel opening support
- Property repositioning support
- Target customer definition
- Sales action plan development
- New market development
- Partner and distribution network sourcing
ONGOING
REPRESENTATION
SME Groupe acts as your operational extension on the ground, providing an active presence in your target markets. We serve as an extension of your sales department in France, as well as in Switzerland, Belgium, and Germany.
Our goal: To let you benefit from our robust network, built over nearly 30 years, and its opportunities.
- Commercial audit
- Marketing audit
- Sales performance analysis
- Market research
- Target customer definition
- Sales action plan development
- New market development
- B2B development
- Networking with selected Tour Operators and travel agencies
- Corporate & MICE
- Local and national agency networks
- Strategic partnerships
- Trade shows
- Roadshows and workshops
- FAM trips
- Negotiation
- Pricing strategy development
- Competitive intelligence and market trends
Marketing &
Promotion.
Build your visibility, strengthen your brand awareness, and generate new business opportunities.
We design and deploy targeted marketing actions to promote your establishment or services, develop your brand image, and stimulate sales among both tourism professionals and end consumers.
Our goal: To make your product the benchmark in its category.
- Annual marketing plan development
- Brand positioning definition
- Creation and optimization of sales materials
- Management of B2B and B2C email campaigns
- Press relations and influencer marketing
- Social media management
- Promotional content creation
- Newsletters and customer communication
- E-learning and product training
- Hotel launch campaigns
- Seasonal sales activation plans
- Strategic partnership development
HOTEL PROJECT
DEVELOPMENT.
SME supports investors, operators, and hotel groups in the commercial preparation of their projects. From market research to opening night, we help you define your positioning, identify priority markets, build your commercial strategy, and prepare your property for launch.
Our goal: To transform your project into a visible, attractive, and high-performing product right from launch.
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Commercial feasibility studies
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Market potential analysis
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Positioning strategy development
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Offer and target customer definition
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Commercial business plan development
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Launch pricing strategy
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Distribution channel selection
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Preparation of sales tools
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Recruitment and training of sales teams
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Pre-opening marketing and sales launch
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Opening and activation plan
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Support through the first 12 months of operation
WHO DO WE SUPPORT?
Three identified segments.
Hoteliers
Independent or chain hotels, 2* to 5*, villas, residences. We develop your commercial performance sustainably.
Tourism Service Providers
Inbound agencies, ferries, helicopters, service providers, we support you in your promotional efforts.
Investors, owners, Family offices
We secure the post-launch commercial performance of your hotel projects.
We extend your mission through operational sales management on the ground.
SUSTAINABLE PERFORMANCE CYCLE
The Method.
01
ANALYSIS &
STRATEGY
In-depth analysis of your needs and active listening to your expectations.
02
OPERATIONAL
DEPLOYMENT
Implementation of quick and simple solutions for your offers.
03
ONGOING
REPRESENTATION
Daily on-the-ground presence with partners.
04
PERFORMANCE
PERFORMANCE
KPI analysis to guarantee the best strategic ROI.
01
ANALYSIS &
STRATEGY
In-depth analysis of your needs and active listening to your expectations.
02
OPERATIONAL
DEPLOYMENT
Implementation of quick and simple solutions for your offers.
03
ONGOING
REPRESENTATION
Daily on-the-ground presence with partners.
04
PERFORMANCE
PERFORMANCE
KPI analysis to guarantee the best strategic ROI.