{"id":2519,"date":"2020-07-01T18:01:05","date_gmt":"2020-07-01T16:01:05","guid":{"rendered":"https:\/\/dev.sme-groupe.com\/?post_type=project&#038;p=657"},"modified":"2026-05-18T15:32:16","modified_gmt":"2026-05-18T13:32:16","slug":"jeu-radio","status":"publish","type":"project","link":"https:\/\/sme-groupe.com\/en\/project\/jeu-radio\/","title":{"rendered":"Radio contest"},"content":{"rendered":"<h3>Our Mission<\/h3>\n<p>National promotion through a show on a national radio station, averaging 6.5 million listeners.<\/p>\n<h3>Our Actions<\/h3>\n<ul>\n<li>Barter agreement (trade-off): 14 brand mentions during a 2-hour broadcast<\/li>\n<li>Monitoring and controlling the operation from the show's launch to the media monitoring report<\/li>\n<\/ul>\n<h3>Our Results<\/h3>\n<p>Immediate impact: Boost in Facebook likes, website traffic, and brand awareness.<\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00f4tel 5*<\/p>","protected":false},"author":3,"featured_media":658,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[11],"project_tag":[],"class_list":["post-2519","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-work"],"_links":{"self":[{"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/project\/2519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/comments?post=2519"}],"version-history":[{"count":2,"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/project\/2519\/revisions"}],"predecessor-version":[{"id":2537,"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/project\/2519\/revisions\/2537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/media\/658"}],"wp:attachment":[{"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/media?parent=2519"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/project_category?post=2519"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/project_tag?post=2519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}