{"id":978,"date":"2020-11-25T12:37:08","date_gmt":"2020-11-25T11:37:08","guid":{"rendered":"https:\/\/sme-groupe.com\/?p=978"},"modified":"2021-01-21T12:37:40","modified_gmt":"2021-01-21T11:37:40","slug":"limportance-du-programme-fidelite","status":"publish","type":"post","link":"https:\/\/sme-groupe.com\/en\/2020\/11\/25\/limportance-du-programme-fidelite\/","title":{"rendered":"L’importance du programme de fid\u00e9lit\u00e9"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image source=\u00a0\u00bbfeatured_image\u00a0\u00bb img_size=\u00a0\u00bb300×225″ alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

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\u00c0 l\u2019heure actuelle o\u00f9 le secteur de l\u2019h\u00f4tellerie devient de plus en plus comp\u00e9titif, ceux qui choisissent la strat\u00e9gie de fid\u00e9lisation se distinguent de leurs concurrents, en incitant le client \u00e0 acheter plus, et en lui proposant de nombreux avantages et r\u00e9compenses.<\/div>\n<\/div>\n
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En effet, c\u2019est un excellent moyen de conserver les clients sur le long terme, de les faire revenir, et de maintenir votre chiffre d\u2019affaires. L\u2019adh\u00e9rent quant \u00e0 lui se sentira plus proche de l\u2019h\u00f4telier gr\u00e2ce \u00e0 un lien affectif qui se cr\u00e9e, nouant ainsi une relation plus forte. Il sera possible de le connaitre davantage avec un profil socio-d\u00e9mographique pr\u00e9cis\u2026<\/div>\n
Enfin, le client fid\u00e8le aura moins tendance \u00e0 comparer les prix avec vos concurrents, puisqu\u2019il se sentira attach\u00e9 \u00e0 votre marque.<\/div>\n<\/div>\n
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Ainsi, un programme de fid\u00e9lit\u00e9 r\u00e9v\u00e8le de nombreux avantages et il en existe encore d\u2019autres.<\/div>\n<\/div>\n
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Si vous souhaitez en savoir plus, n’h\u00e9sitez pas \u00e0 nous contacter directement ou visitez notre site Internet :<\/div>\n
www.sme-groupe.com<\/a><\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_single_image source=\u00a0\u00bbfeatured_image\u00a0\u00bb img_size=\u00a0\u00bb300×225″ alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bblink_image\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] \u00c0 l\u2019heure actuelle o\u00f9 le secteur de l\u2019h\u00f4tellerie devient de plus en plus comp\u00e9titif, ceux qui choisissent la strat\u00e9gie de fid\u00e9lisation se distinguent de leurs concurrents, en incitant le client \u00e0 acheter plus, et en lui proposant de nombreux avantages et r\u00e9compenses. En effet, c\u2019est un excellent moyen de conserver […]<\/p>\n","protected":false},"author":2,"featured_media":979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"_links":{"self":[{"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/posts\/978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/comments?post=978"}],"version-history":[{"count":1,"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/posts\/978\/revisions"}],"predecessor-version":[{"id":981,"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/posts\/978\/revisions\/981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/media\/979"}],"wp:attachment":[{"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/media?parent=978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/categories?post=978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sme-groupe.com\/en\/wp-json\/wp\/v2\/tags?post=978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}