{"id":2320,"date":"2026-04-13T18:13:03","date_gmt":"2026-04-13T16:13:03","guid":{"rendered":"https:\/\/staging-sme-groupe-xzys30ppgg.live-website.com\/?page_id=2320"},"modified":"2026-06-22T18:11:43","modified_gmt":"2026-06-22T16:11:43","slug":"actualites-v2","status":"publish","type":"page","link":"https:\/\/sme-groupe.com\/en\/actualites-v2\/","title":{"rendered":"News v2"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p><span>Notre actualit\u00e9<\/span><\/p>\n<\/div>\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\" data-et-mv-hidden-phone=\"true\"><h1 class=\"text-5xl md:text-[100px] font-extralight leading-[0.95] mb-12 reveal-hero\">L'actualit\u00e9<br \/><span style=\"font-family: Cormorant Garamond;\"><i><span style=\"color: #e1007e; font-family: 'Playfair Display'; font-weight: normal;\">strat\u00e9gique.<\/span><\/i><\/span><\/h1>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Parce qu'une bonne strat\u00e9gie repose sur une parfaite compr\u00e9hension de son environnement, nous partageons r\u00e9guli\u00e8rement nos analyses, observations terrain et actualit\u00e9s du secteur.<\/p>\n<p>De l'h\u00f4tellerie ind\u00e9pendante aux \u00e9tablissements de luxe, nos \u00e9quipes d\u00e9cryptent les tendances de march\u00e9, les \u00e9volutions de la distribution et les opportunit\u00e9s de d\u00e9veloppement afin d'accompagner la croissance et la performance de nos partenaires<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_1 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_dark et_pb_module et_flex_module\" href=\"https:\/\/sme-groupe.com\/en\/contact-v-2\/\">D\u00e9marrer un projet <\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sme-groupe.com\/wp-content\/uploads\/2026\/04\/plume2.png\" title=\"plume2\" width=\"412\" height=\"195\" srcset=\"https:\/\/sme-groupe.com\/wp-content\/uploads\/2026\/04\/plume2.png 412w, https:\/\/sme-groupe.com\/wp-content\/uploads\/2026\/04\/plume2-300x142.png 300w\" sizes=\"(max-width: 412px) 100vw, 412px\" class=\"wp-image-2352\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sme-groupe.com\/wp-content\/uploads\/2026\/05\/leonard-cotte-R5scocnOOdM-unsplash-scaled.jpg\" title=\"leonard-cotte-R5scocnOOdM-unsplash\" width=\"2560\" height=\"1811\" srcset=\"https:\/\/sme-groupe.com\/wp-content\/uploads\/2026\/05\/leonard-cotte-R5scocnOOdM-unsplash-scaled.jpg 2560w, https:\/\/sme-groupe.com\/wp-content\/uploads\/2026\/05\/leonard-cotte-R5scocnOOdM-unsplash-1280x906.jpg 1280w, https:\/\/sme-groupe.com\/wp-content\/uploads\/2026\/05\/leonard-cotte-R5scocnOOdM-unsplash-980x693.jpg 980w, https:\/\/sme-groupe.com\/wp-content\/uploads\/2026\/05\/leonard-cotte-R5scocnOOdM-unsplash-480x340.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-2435\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_2 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div 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